Hello!

I've always wanted to know how things work. Physics gave me the first real framework for that: everything is a system, forces act on it, and if you understand the forces, you can predict what happens. I didn't stop asking that question when I left physics, I just started pointing it at people instead of particles.

Design and UX gave me the second framework, the human one. How people decide, trust, get confused, give up, or stay engaged. And "technology" turned out to be a much bigger category than software: it's anything we build that people then have to live with or use, a building, a piece of clothing, a hospital system, an app. All of it is a system someone has to understand well enough to interact with. Physics taught me how systems work. Design taught me how people work inside them. I use both together, on everything.

That combination is what actually drives the work. I get curious about a complicated system, figure out where it's breaking down for the people inside it, and build something that makes it make sense. For the past several years that's meant clinical trial technology: mapping how data, people, and decisions move between patients, providers, and research teams, then designing the tools that hold that movement together instead of letting it turn into chaos. That's included a published study following over 9,000 participants and product lines used across enterprise pharma clients. None of it started as a design problem. It started as a system nobody had fully mapped yet, and people who needed to understand it before anyone could fix it.

I'm not drawn to trend-driven design. I'm drawn to old diagrams, manuals, and technical illustrations, the kind built decades ago by people who had to make something complicated instantly understandable with no screen, no interactivity, just smart, clear thinking about what a person actually needed to know and when. That's the bar I hold my own work to: not decoration, comprehension.

Underneath all of it, I'm just genuinely curious. About how things work, why people do what they do, what happens when you put the two together. I love learning, I love people, and I love the moment a complicated thing finally clicks into place for someone.

If you've got a complicated system that needs to make sense to the people living inside it, I'd like to hear about it.